How This Started
Back in 2019, Lennox was running financial planning workshops that people would attend, nod along to, then never actually use. The materials were fine. The advice was solid. But something wasn't connecting.
Around the same time, Bastian left corporate accounting because he'd spent years helping businesses organize money while watching individuals make the same mistakes over and over. The tools existed. The knowledge was out there. But the gap between knowing what to do and actually doing it remained huge.
We met at a ridiculously boring industry conference and ended up in a three-hour conversation about why financial education felt so disconnected from real life. Six months later, we'd built the first version of what became zeritalonix.
The idea was simple: stop teaching budgeting like it's a one-size formula. Start teaching it as a skill that adapts to how people actually live.
What Guides Our Work
These aren't corporate values we stuck on a wall. They're the principles that shape how we design programs and interact with learners.
Honest About Limitations
We can't fix your finances for you. What we can do is teach you how to build a categorization system that actually reflects your spending patterns, not some idealized version of them.
Context Matters
A budget that works for someone in Sydney CBD looks nothing like one that works in regional Queensland. We build frameworks that adapt to your actual circumstances, not textbook scenarios.
Skills Over Quick Fixes
We're not here to sell you on a miracle solution. Financial literacy is something you build over months, not master in a weekend workshop. Our programs reflect that reality.
How We Work With Learners
Our approach comes from watching hundreds of people try to implement financial plans. What actually works differs quite a bit from what theory suggests should work.
Start With Reality
Before we teach any budgeting system, we spend time understanding how you actually spend money right now. Not how you think you should, but what genuinely happens when you're not thinking about it.
Build Custom Categories
Generic budget categories like "entertainment" don't reflect how most people think about spending. We teach you to create categories that match your actual decision-making process.
Test And Adjust
Your first budget won't be perfect. That's expected. We build in regular review cycles where you learn to identify what's working and adjust what isn't, rather than abandoning the whole system.
Address Emotional Patterns
Money decisions aren't purely logical. We incorporate techniques for recognizing emotional spending triggers and building alternatives that don't derail your entire budget.
The People Behind zeritalonix
Small team. No corporate hierarchy. Just two people who've been doing this long enough to know what actually helps.
Lennox Fitzwilliam
Founder & Financial Education Specialist
With fifteen years working across financial planning and adult education, Lennox brings practical experience to helping people understand their money. He's particularly interested in how cognitive biases affect spending decisions and builds that psychology into program design.
Bastian Thorburn
Head of Program Development
Former accountant turned educator, Bastian designs the learning frameworks that make complex financial concepts accessible and immediately useful. He's obsessive about removing unnecessary jargon and testing whether people can actually implement what they learn.
